School Music Dealer subscribers are employees of music retail stores which rent, service and sell musical instruments to schools and students. The magazine's primary readers are school service road representatives - retail salespeople who travel from school to school promoting products and providing service to band and orchestra directors, music teachers and students.

School Music Dealer subscribers are the key buyers for band, orchestral and percussion products and services at retail establishments in the U.S. and Canadian markets.

SMD ad space rates

	6x	1x
2 page  spread	$1690	$2670
full page	1115	1885
2/3 page	840	1440
1/2 page	610	1160
1/3 page	445	870
1/4 page	335	630
1/6 page	255	520
column  inch	110	170

Bleed  - No Charge

Frequency Discounts
Advertiser must have an advertising agreement with publisher to qualify for frequency discounts.

Special Position, inserts and enclosures
Quoted on request.

Agencies
Commissions paid to recognized agencies only when invoices are paid per terms.

Schedule
SMD is printed six times a year:

Issue	Issue theme	Date
Special New Product Guide	2006 New Products Guide	2/1/06
Spring	NASMD Convention	3/15/06
Summer	Prepare for new school year	5/1/06
Summer New Product Guide	Back to School	7/1/06
Fall	Holiday Step-up Sales	9/1/06
Winter	Pre-NAMM issue	11/1/06

Closing Dates
Space 45 days prior to issue date
Material 30 days prior to issue date

mechanical requirements

	width	depth (height)
2 page spread	15-1/2	9-3/4
full page	7	9-3/4
2/3 page (tall)	4-1/2	9-3/4
2/3 page (square)	7	7
1/2 page (vert)	4-1/2	7
1/2 page (horiz)	7	4-3/4
1/3 page (square)	4-1/2	4-1/2
1/3 page (vert)	2-1/4	9
1/4 page	3-3/8	4-3/4
1/6 page (vert)	2-1/4	4-3/4
column inch	2-1/4	1

Ad Copy Requirements
Publication trims to 8-3/8 x 10-7/8, and is printed on a sheet-fed, four color press. Prints on a premium 100# coated offset stock.

We ONLY accept press-optimized high resolution "PDF/X-1a" files for all ads. 150-175-line screen is recommended, Keep live matter 1/2 inch from bleed edges.

Bleed ads need to allow an extra 1/8" on each bleed side

Advertisers and agencies assume all liability for contents of their advertisements, and shall indemnify publisher for all claims, demands, liability, damages and expenses, including attorney's fees, incurred by publisher in connection with the contents of such advertisements.

Advertisers receiving our 6x rate agree that we pick up ad material from the last issue unless we have specific written instructions on file and new material arrives on time.

Classified Rates
25 word min. $25.00 per issue
additional words $1.00
-all orders must be prepaid